Lion van Koppenhagen


About this site
This blog — sometimes known as my "Braindump" — is my platform for experimentation and community interaction. It is a way of offloading thoughts.

Freight transport and logistics are recognized to be large contributors to greenhouse gas emissions and to contribute to a set of specific problems (congestion, air and noise pollution), directly affecting climate change and pollution. Zero emission logistics is dedicated to address these problems, supporting both optimisation of the logistics movements as well as looking into the introduction of new technologies into the traditional logistics processes.

In 2007-2009, when I was working at TNT as part of the TNT Planet Me project, I developed a passion for this subject. More recently, in 2017-2020, I got the chance to dive deep into dynamic routing, optimisation of the logistics movements, at Bpost.

A pragmatic approach to zero emission logistics is required

Getting to zero emissions in logistics is an enormous challenge. In a cost-driven industry, a high-cost, high-risk focus on zero-emissions technology may position many players as part of the dirty past – not the clean future. We need a pragmatic approach that balances high-tech practices with practical ones that offer a role for everyone. We can reduce avoidable emissions through more efficient supply chains, but we need to shift mindsets. Reducing avoidable emissions alone won’t get us to zero. But this approach is open to everyone everywhere, starting now, and it can save fossil fuels in the present, and open the door to zero-carbon fuels in the future.

In 2007 I was hired as an external consultant in the role of project manager/solution architect, by Peter van Minderhout, Group Director Communications and Social Responsibility, to be part of the TNT Planet Me movement.

In my role I had the responsibility to bring all the elements together in a web platform.

The TNT Planet Me scope

Fighting climate change: Planet Me

It is our ambition to become the first zero emission transport company.

  • We will measure and manage our CO2 footprint in a transparent manner through our Count Carbon initiative
  • We will continuously increase the CO2 efficiency of our operations through our Code Orange initiative
    (aviation, buildings, lease fleet, customer collaboration, company cars, purchasing, investments)
  • Choose Orange will engage our employees to participate at work and at home with their families
    ( One of these initiatives is a global contest to reduce fuel consumption: the Drive Me challenge)

My Role within the scope

This is just a simple listing of the key tasks within my role.

  • Design the web architecture for the tnt planet me platform
  • Lead the development team building the platform
  • Align with the design agency on the UX
  • Align with the carbon accounting team on the way to display their reports on the platform
  • Align with all daughter companies on their contribution to the platform
  • Design the choose orange community platform
  • Lead the development team building the community platform
  • Coordinate the roll-out of the video conferencing solution
  • Stakeholder management of all parties required to fulfill the tasks above

My Takeaways

When I left the project in 2009, I left with two takeaways on top of my mind:

  • Working for Peter van Minderhout really made me grow fast. For me it was a person who gave you absolute trust. Allowing you to make the choices to “make things happen”.
    TNT Planet Me was my fast track to global stakeholder management.
    I still remember my first conference call where I had to explain the benefits of the beautiful new video conferencing solution to the CEOs of the 38 daughter companies across the globe (who did not really see a benefit in making less trips around the world) and get them to start using it. You learn to deal with hostility quickly. His advice was simple whether it was internal or external, keep haunting them until they give you what you want, sometimes you need to be a respectful “pain in the ass”.
  • It is here that I got infected with the passion Peter Baker has for sustainable development. It is the main reason that one of my pet subjects is Zero Emission Logistics.

From 1993 until April 1995 Centric detached me as a Solution Designer, Analyst, Projectmanager to the Volvo Truck Corporation. In that role I was responsible for the redesign of the Volvo Dealer Systems platform.